About us
About Fresh Vending
We believe vending can be so much more than the traditional machine.
Fresh Vending brings premium foodservice to buildings where a traditional canteen isn't an option. Fresh meals, snacks and drinks by Fitzeria, without a kitchen and without daily operational worries. From installation to maintenance, from stock to service, we handle it all.
Quality comes first. Our meals are prepared fresh every day by Fit'zeria, our in-house kitchen brand. No frozen snacks, but real dishes you're proud to serve to guests, employees and residents. Offices without a canteen, hotels after hours, campuses on a Sunday evening: wherever people are, good foodservice belongs.
Trusted by organisations such as
The founders
Fresh Vending was founded by Guido de Groot and Daan de Vries. Both started their careers in hospitality, where they learned how defining good foodservice is for the experience of guests and employees alike. At the same time, they saw how traditional vending kept falling behind on quality, design and service. Fresh Vending was born from combining that hospitality mindset with modern vending technology.
Guido de Groot
Co-founder
Guido leads operations and partnerships. He builds relationships that last, from property owners to hotel groups, and makes sure every location keeps performing after go-live. His hospitality background shows in his eye for detail and his obsession with service.
Daan de Vries
Co-founder
Daan focuses on growth, strategy and new concepts. He shapes the propositions per industry, sharpens the product platform and is always working on what Fresh Vending can be tomorrow. Curious, entrepreneurial and constantly looking for the next smart solution.
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